Google buzz, the new entrant into the social media market has already created such a buzz that it has shaken up the other sites to pull up their socks. Being integrated into Gmail directly, it already has a ready market of around tens of millions of people.
Google buzz ends up combining the main elements of twitter, facebook and foursquare.
Google buzz benefits can be categorized follows :
1. A system to gather instant feedback
Like twitter you can post instant messages to a group of followers on google buzz. But unlike it there is no character limit as such. There is also the facility to post one on one messages through email or gtalk.
2. Quick engagement with others
Being integrated into gmail, the gmail buzz helps you directly connect with all the contacts with whom you interact frequently. Once you start following them, you can see instant updates.
3. Collaboration with individuals and groups
You can preselect whether you intend to broadcast your message to people individually or in groups. If you’ve already created groups in gmail buzz, it lets you select to send your message just to them. If you intend to make it public, it helps in public collaboration on google. [smartads]
4. Marketing
Google Buzz can act as free word-of-mouth marketing platform by yours checking into the business locations and notifying the followers about your business whereabouts. Its one of the primary google buzz benefits.
5. Platform to share content
Like other platforms, google buzz acts as a great medium to share content, be it blog posts, interesting links regarding your niche. But like other platforms you should be careful as to not overdo it. There should be a proper balance between useful content and the share one.
So, should you directly jump on to this latest buzz from google. Not so quick we believe. There are still a lot of privacy issues and lack of business management for you to give it a push. Once the Google Apps version is offered, it should be much more viable. More so when it becomes a stand alone feature. Still, the buzz around Google buzz is well justified.
