IPL T20, Watch it Live through Fifty City Cinemas

It is the high time for the cricket as from today 12th March the IPL 2010, the third session is going to start. Cinema halls from across all India are gearing up for live broadcast of Indian Premier League (IPL) matches for more than 6 weeks. The expected screens could be cross over 700 as per the sources said. At the cinema-halls the match can be watched without advertisements and also get some other incentives. Among them the topmost is Sachin Tendulkar’s autographed bat, which will visit all the cinema halls and later the bat auctioned. UFO Moviez’s Sanjay Gaikwad told “A bat Tendulkar has used will be auctioned off.” All the collected funds will go to Apnalaya which is a NGO.

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For the IPL 2010 telecast of matches by the cinema-halls, the first ticket has been auctioned off. The price has gone up to eleven lakh rupees from five lakh. Sachin Tendulkar revealed “This is a very good initiative and if high-content cricket reaches the remotest areas of the country more and more youngsters will be encouraged to play the game.’’ [smartads]

Some of the cinema-halls which will display the IPL live matches in Mumbai are Gem (Bandra), Inox, Fame, PVR, Big and Broadway (Kandivli), Cinemax, New Excelsior, Roxy, Meghraj (Vashi). While there is the craze among the cinema hall owners to show the live matches of IPL 2010 there is a slight problem in the opening the advance bookings.

Harshvardhan Gangurde, Vice President of Inbox Cinemas told “We are all set, but await a formal notification from the state government on taxes. Otherwise, things are in place.’’ On the IPL 2010 live matches tickets there will no exemption on entertainment tax. Gaikwad highlighted “The government will be charging about 20 to 34%, which is the same for any film ticket.’’ The IPL 2010 live match tickets in the cinema halls would cost Rs. 250 to Rs.300 which seems as the average movie ticket on end of the week.

Vice President of Cinemax Cinemas, Devang Sampat told with concern to IPL live match of IPL third series “Corporate bookings have started and we are offering alcohol with them.’’
Almost team sponsors have done the complete booking for the third series of IPL live matches. According to a source “There is a lot of demand for Kolkata Knight Riders and Mumbai Indians, who probably have the maximum sponsors on board. Last season, KKR matches got the maximum eyeballs. With Tendulkar in tremendous form, there will definitely be a mad rush for his matches too.” Live bands, celebrities and cheerleaders will be offered by Cinemas.

Gaikwad with concern to IPL 3 series told “We are trying to bring the stadium into the theatre. There are lots of small towns where bookings are full and we have to add screens. In Nagpur its house-full even before the tournament begins.’’ In some states, including Tamil Nadu and Andhra Pradesh, cinema halls will not be able to screen the matches as film producers have objected because there would be fewer screens to show local movies. Gangurde, of INOX, said, “We hope to resolve the issue in Bangalore, but no live telecasts will happen in cinemas in TN and AP.’’

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