With all the new entrants in Mobile Phone sector Dual SIM craze is on the high. Keeping the craze and much demand for dualism phones Nokia has also planned to launch its series of Dual SIM phones in market. Domestic players offering these smart handsets with add on feature of Dual SIM for only Rs5000 or so are sweeping Nokia and other such big names of their customers.
Nokia being smarter has launched two dual-SIM phones in India on Monday of this category keeping the affordability of its customers in mind. Nokia C1 (C1-00) and Nokia C2 (C2-00) are the first dual-SIM mobile phones from the Finnish telecom giant.
suffering with the tough competition in market posed by smartphones of RIM, Apple and Google Android-based phones, Nokia is already compromising in market share.
According to IDC research, post the launch of smart phones Nokia’s market share has dipped from 64% in 2008-09 to 52.2% in 2009-10. The company’s revenue also came down from Rs16,567 crore to Rs14,100 crore at the same time.
Nokia C1 is a basic phone with normal features of voice and SMS is available at Rs 1999. C1 promises the standby battery time up to six weeks along with a call divert feature to help customer not to miss any call from either SIM. Added facility is of FM radio with standard headphone jack.
Nokia C2 is priced at Rs 2500 and provides services like Ovi Life Tools and Ovi Mail. It comes with a music player with micro-SD cards of memory up to 32 GB. Ovi Life Tools provides services useful for consumers to get information on healthcare, agriculture, education and entertainment.
Unveiling the new devices, Mary McDowell, Executive Vice President, Mobile Phones, Nokia said, “As per our deep consumer insights, entry level consumers need dual SIMs for various reasons including economizing time and costs, improving efficiency and for increased convenience. To address these consumer requirements, Nokia has launched these two devices that offer multiple SIM capabilities with a balanced feature set and ‘relevant innovations’ at affordable price points.”
Nokia’s late but better stride is enough to challenge domestic players like Micromax, Spice, Lava, Lemon, Videocon, Intex and others.
